The Operator
On Your Side
I've run growth inside the biggest names in Canadian automotive — AutoCanada, AutoTrader, AutoSync. Now that same operational rigor works for your store directly — one operator, not an agency.
10+
Years Experience
$4.7M+
Ad Spend Directed
50+
Dealers Supported
8+
Auto Categories Run
The Path to Now
A decade spent mastering the mechanisms of conversion, from grassroots SEO to billion-dollar enterprise growth.
Early Digital Marketing
expand_moreE-Commerce & SEO
expand_moreHigh-Ticket Lead Gen
expand_moreAutoCanada
expand_moreAutoTrader / AutoSync
expand_moreDealer Growth Systems
expand_moreGuiding
Principles
I replace guesswork with rigor, blending systemic marketing structures with deep dealership operational truth.
Data-Driven Strategy
Decisions aren't made on 'gut feel.' Every move is backed by historical performance, market trends, and clear attribution modeling.
Measurable Results
No vanity metrics like impressions or clicks. We focus on appointments, show rates, and gross profit per unit.
Long-Term Partnership
Fractional leadership means I'm in the trenches with you. I am an extension of your executive team, not a third-party vendor.
Dealer-First Approach
Systems built for the BDC reps actually working the phones. If the software doesn't help them close, it's useless.
Ready for operator-level clarity?
Stop guessing if your vendors are performing. Let me map your lead flow, find the leaks, and build a system that scales.
Let's Talk