The Operator
On Your Side
I've run growth inside the biggest names in Canadian automotive — AutoCanada, AutoTrader, AutoSync. Now that same operational rigor works for your store directly — one operator, not an agency.
10+
Years Experience
$4.7M+
Ad Spend Directed
50+
Dealers Supported
8+
Auto Categories Run
The Path to Now
Ten years learning what makes people buy — from hands-on SEO to growth at enterprise scale.
Early Digital Marketing
expand_moreE-Commerce & SEO
expand_moreHigh-Ticket Lead Gen
expand_moreAutoCanada
expand_moreAutoTrader / AutoSync
expand_moreDealer Growth Systems
expand_moreGuiding
Principles
I replace guesswork with rigor, pairing proven marketing systems with how a dealership actually runs.
Data-Driven Strategy
Decisions aren't made on 'gut feel.' Every move is backed by historical performance, market trends, and clear attribution modeling.
Measurable Results
No vanity metrics like impressions or clicks. I focus on appointments, show rates, and gross profit per unit.
Long-Term Partnership
Fractional leadership means I'm in the trenches with you. I am an extension of your executive team, not a third-party vendor.
Dealer-First Approach
Systems built for the BDC reps actually working the phones. If the software doesn't help them close, it's useless.
Ready for operator-level clarity?
Stop guessing if your vendors are performing. Let me map your lead flow, find the leaks, and build a system that scales.
Let's Talk